Panasonic TV-77Z90BEB 77-inch 4K HDR OLED TV
4K Master OLED Pro HDR Smart TV
HCX Pro AI Processor MK II
Dolby Atmos®
Dynamic Theatre Surround Pro
Auto AI
Dual Super Resolution
Game Mode Extreme
HCX Pro AI Processor MK II
Dolby Atmos®
Dynamic Theatre Surround Pro
Auto AI
Dual Super Resolution
Game Mode Extreme
£
3395
Coming Soon
0% Buy Now Pay Nothing until Jun 2026
or
Up to 4 Years Finance: 24 Months @ £169.97
36 Months @ £123.23 | 48 Months @ £100.24
or
Up to 4 Years Finance: 24 Months @ £169.97
36 Months @ £123.23 | 48 Months @ £100.24
Hide/Show Special offers
Panasonic TV-77Z90BEB 77-inch 4K HDR OLED TV
The Z90 Series 4K OLED Fire TV delivers vivid pictures with a master OLED screen and supremely detailed and powerful sound with Dynamic Cinema Surround Pro. Game Mode Extreme, support for HDMI 2.1 connectivity, and a 144Hz refresh rate allow for a seamless and incredibly responsive gaming experience.
Experience a revolution in home entertainment. Bringing you the first-of-its-kind OLED with Fire TV built-in featuring a 144Hz display that delivers an unparalleled immersive viewing experience, where each frame is a masterpiece. Discover a world of endless entertainment options, stay effortlessly connected with friends and family and level-up your game with the smoothest visuals and accessibility.
The Master OLED PRO is the next generation of panels, crafted in Japan to deliver enhanced brightness, leading to a superior dynamic contrast and viewing experience. In parallel, our HCX Pro AI Processor MK II instantly analyses the picture; finesses colour accuracy, contrast and clarity for class-leading performance.
The new HCX Pro AI Processor MK II delivers truly accurate colour, contrast, and pin-sharp clarity, ideal for fast moving action, sports and games. Using AI, the TV knows when you are watching sport, and adjusts the picture and sound for you.
Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.
Dynamic Theatre Surround Pro turns home cinema into audiophile pleasure thanks to powerful sound qualities and a wide selection of sound modes: soundscapes are impressive, the bass is now enhanced for greater depth and impact, and dialogues are crystal clear.
Using AI, the Z90B analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sports,live music, filmic scenes and more then adjusts them for you, just sit back and enjoy the experience. Resolution and smoothness is achieved by next-generation super-resolution technology using AI. The Z90 combines two up-conversion technologies, AI and mathematical models, to deliver more crisp but natural images.
Experience the ultimate entertainment, smart home control features and premium quality. Fire TV brings Netflix, Prime Video, Disney+, live TV and all your other favourites together in one convenient place, so you can quickly find shows, movies, and live TV without the endless scrolling.
Furthermore, the Prime Video Calibrated Mode automatically adjusts the picture settings to match the original mastering, so you can be sure that the content looks true to the filmmaker's vision, exactly as the director intended.
Thanks to Game Mode Extreme the Z90B 4K LED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144Hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience.
Panasonic TV-77Z90BEB 77-inch 4K HDR OLED TV
The Z90 Series 4K OLED Fire TV delivers vivid pictures with a master OLED screen and supremely detailed and powerful sound with Dynamic Cinema Surround Pro. Game Mode Extreme, support for HDMI 2.1 connectivity, and a 144Hz refresh rate allow for a seamless and incredibly responsive gaming experience.
Experience a revolution in home entertainment. Bringing you the first-of-its-kind OLED with Fire TV built-in featuring a 144Hz display that delivers an unparalleled immersive viewing experience, where each frame is a masterpiece. Discover a world of endless entertainment options, stay effortlessly connected with friends and family and level-up your game with the smoothest visuals and accessibility.
The Master OLED PRO is the next generation of panels, crafted in Japan to deliver enhanced brightness, leading to a superior dynamic contrast and viewing experience. In parallel, our HCX Pro AI Processor MK II instantly analyses the picture; finesses colour accuracy, contrast and clarity for class-leading performance.
The new HCX Pro AI Processor MK II delivers truly accurate colour, contrast, and pin-sharp clarity, ideal for fast moving action, sports and games. Using AI, the TV knows when you are watching sport, and adjusts the picture and sound for you.
Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.
Dynamic Theatre Surround Pro turns home cinema into audiophile pleasure thanks to powerful sound qualities and a wide selection of sound modes: soundscapes are impressive, the bass is now enhanced for greater depth and impact, and dialogues are crystal clear.
Using AI, the Z90B analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sports,live music, filmic scenes and more then adjusts them for you, just sit back and enjoy the experience. Resolution and smoothness is achieved by next-generation super-resolution technology using AI. The Z90 combines two up-conversion technologies, AI and mathematical models, to deliver more crisp but natural images.
Experience the ultimate entertainment, smart home control features and premium quality. Fire TV brings Netflix, Prime Video, Disney+, live TV and all your other favourites together in one convenient place, so you can quickly find shows, movies, and live TV without the endless scrolling.
Furthermore, the Prime Video Calibrated Mode automatically adjusts the picture settings to match the original mastering, so you can be sure that the content looks true to the filmmaker's vision, exactly as the director intended.
Thanks to Game Mode Extreme the Z90B 4K LED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144Hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience.