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Sony XR77A80LU 77-inch 4K HDR OLED TV Ultra HD Smart
15 images
Cognitive Processor XR™
XR OLED Contrast Pro
Acoustic Surface Audio+™
Dolby Vision®Compatible
Dolby Atmos® Compatible
Dedicated Game Menu
£ 2999
Including Delivery
0% Buy Now Pay Nothing until Jan 2025
Up to 4 Years Finance: 24 Months @ £150.14
36 Months @ £108.85 | 48 Months @ £88.55
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Sony XR77A80LU 77-inch 4K HDR OLED TV

Bring the cinema experience direct to your home in bright, beautiful detail with the Sony BRAVIA A80L OLED TV. To make this possible this stunning OLED panel has been designed with with XR OLED Contrast Pro to boost the colour and contrast like never before. The Colour Enhancer even enhances the neutral colours within a scene for added vibrancy. If you are watching the darkest of thrillers, you will not miss a minor detail thanks to the oCognitive Processor XR enhancing pictures in the same way your eyes focus in real-life.

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

The Acoustic Surface Audio + technology turns the screen into a speaker, sound comes directly from the on-screen soundtrack helping to make the entire entertainment experience more immersive.

You can take your home entertainment set-up to the next level with the Acoustic Center Sync feature. This works by synchronising your TV's audio system with the centre channel of a compatible Sony soundbar, turning it into your centre speaker. Both dialogue clarity and sound positioning is then strengthened for an even more immersive audio experience.

The new dedicated Gaming Menu allows you to optimise your gaming performance quickly. It includes Motion Blur Reduction, a Black Equaliser, Crosshair (available in six different styles), and Screen Size, that allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision.

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say OK Google. to get started.

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

The stunning picture is accompanied with an Ultra-slim smooth Metal Seamless Edge Bezel, the premium, signature design will look at home within any interior. The three way TV stand allows you to slide your soundbar neatly underneath, or use the narrower setting for smaller shelves.

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