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Sony XR75X90KU 75-inch 4K HDR Full Array LED TV
14 images
BRAVIA XR 4K Ultra HD
Full Array LED
4K Ultra HDS
Motion Clarity
High Dynamic Range (HDR)
Acoustic Multi-Audio
BRAVIA CAM
Google TV
£ 1695
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Sony XR75X90KU 75-inch 4K HDR Full Array LED TV

Take vision and sound to the next level with Cognitive Processor XR™. The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Powered by the Cognitive Processor XR™, XR Triluminos Pro enables X90K to access over a billion colours and reproduces each one with the subtle differences seen in the real world. Together with the wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail. Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene. The sound positioning tweeters on this BRAVIA XR Full Array LED TV match sound precisely with what’s on screen for a truly immersive experience.

You can also connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.