Sony XR48A90KU 48-inch 4K HDR OLED TV
MASTER Series 4K Ultra HD OLED
Cognitive Processor XR™
High Dynamic Range (HDR)
OLED Contrast Pro
Acoustic Surface Audio?™
BRAVIA CAM
Google TV
Cognitive Processor XR™
High Dynamic Range (HDR)
OLED Contrast Pro
Acoustic Surface Audio?™
BRAVIA CAM
Google TV
£
1595
Out of stock
0% Buy Now Pay Nothing until Apr 2025
or
Up to 4 Years Finance: 24 Months @ £79.85
36 Months @ £57.89 | 48 Months @ £47.09
or
Up to 4 Years Finance: 24 Months @ £79.85
36 Months @ £57.89 | 48 Months @ £47.09
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Sony XR48A90KU 48-inch 4K HDR OLED TV
Take vision and sound to the next level with Cognitive Processor XR™. The revolutionary processor on BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Pairing A90K OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.
XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Acoustic Surface Audio?™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.
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£50 extra saving if you collect from store when you purchase this TV |
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Add any 2 Sony TVs from same category to your basket for an extra 5% discount. Discount applied at checkout |
Sony XR48A90KU 48-inch 4K HDR OLED TV
Take vision and sound to the next level with Cognitive Processor XR™. The revolutionary processor on BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Pairing A90K OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.
XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Acoustic Surface Audio?™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.