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Sony XR65A95KU 65-inch 4K HDR QD OLED TV
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MASTER Series 4K Ultra HD OLED
Cognitive Processor XR™
High Dynamic Range (HDR)
OLED Contrast Pro
Acoustic Surface Audio?™
BRAVIA CAM
Google TV
£ 2995
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Sony XR65A95KU 65-inch 4K HDR QD OLED TV

The new OLED(QD-OLED) A95K panel enables the widest palette of colours, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.

The revolutionary Cognitive Processor XR on A95K TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Pairing the XR OLED Contrast Pro and OLED (QD-OLED) panel, this TV delivers up to 200% as much colour brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colours. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

Watching TV from the sides has never been so satisfying. Our next generation self-illuminating OLED(QD-OLED) panel on the A95K keeps constant luminance. Colours stay consistent and true across all viewing angles. With extremely low reflectivity of outdoor light, the panel reduces this effect for incredible brightness, colour and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.

Acoustic Surface Audio?™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

The TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony.

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.